The Authentic Personal Brand Coach Federation (APBCF) coaching practice skyrocketed after the 2007-2013 publications of Dr. Hubert Rampersad’s Authentic Personal Branding books in 20 languages. It’s the world’s only authentic personal branding and corporate branding proven methodology. We have trained over 150,000 coaches, consultants and executives in our seminars and brand coaching programs worldwide. Authentic personal brand coaching has become one of the fastest-growing and most sustainable coaching disciplines of all.

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New books: Authentic Personal Brand Coaching: Entrepreneurial Leadership Brand Coaching for Sustainable High Performance  and Authentic Personal Branding for Real Estate Agents.

Complete Authentic Personal Brand System for Coaches, Trainers and Consultants

We would like to share this success with you and help you create or grow your own coaching/training/consulting practice using the same methods, tools, and techniques that have made us and our certified coaches so successful. You’re invited to join a select number of Authentic Personal Brand CoachesTM who are certified to deliver our authentic personal brand coaching system in your own network. The program is designed to help Life Coaches / Business Coaches / Executive Coaches / Ontological Coaches and other coaching practitioners to boost their businesses, and allow coaches from other niches to expand their coaching practice drastically.

Start a new career with the best Authentic Personal Brand CoachingTM certification program available while making a difference in your life and in the lives of others. What could be more satisfying than learning a new career and making more money with it while helping others to succeed in business and life in a sustainable way? Authentic Personal Brand CoachingTM is one of the fastest growing professions globally. Our certification course includes all the course materials you will need to begin your own practice immediately after on this botton classes

It’s the fastest and easiest way to become a 6-figure professional coach by attracting all new clients you can handle. It includes everything you need to succeed. As Certified Authentic Personal Brand Coach you’ll have access to all our training programs and social media marketing support to help you build your own successful business. We will also provide you all our digital course materials related to Female Entrepreneurial Leadership Branding , Authentic Police Branding; How Authentic Police Brand Management Builds Public Trust and Safer Communities , Political Leadership Branding, Authentic Corporate Branding , Personal Leadership Branding, and our other below mentioned business related branding programs. In this way you will start generating cash in the first month after your certification and your return on investment will be very short. When you integrate our Authentic Personal Brand CoachingTM system into your practice, you’ll attract more top-level executive clients and get higher fees and it allows you to expand your business by hiring and training other coaches in this fastest-growing coaching discipline. We also teach you how to market your practice by assisting you in assembling brochures, web sites, and many other marketing materials and provide ongoing assistance after graduation.

What is Authentic Personal Brand Coaching®?

Authentic personal brand coaching is a commitment to excellence, success in life and happiness. It’s about partnering with clients in a thought-provoking and creative process that inspires them to maximize their potential, which is particularly important in today’s individual age. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of authentic personal branding. You are a brand and you are in charge of your brand. You need to think of yourself differently and become the CEO of your life. Authentic personal brand coaching is a spiritual, measurable, holistic, organic, and sustainable personal development system that help people discover all that is within themselves and based on this to become a powerful authentic personal brand and successful in life. click on this botton Authentic Personal Brand Coaching Core Competencies

This organic, holistic and authentic personal branding system helps you to unlock your potential and build a trusted image of yourself that you want to project in everything you do. It also opens your view to new ideas, possibilities and business opportunities. It is combined with powerful tools to deliver peak performance and to create a stable basis for trustworthiness, credibility, and personal charisma. This new approach places more emphasis on understanding yourself and the needs of others, meet those needs while staying true to your values, improve yourself continuously, and realize growth in life based on this personal branding journey. This should be based on your life philosophy, dreams, values, identity, self-knowledge, self-awareness, self-responsibility, positive attributes, and self-management, rather than inventing a brand that you would like to be perceived as and to sell this to others.

The Only Professional Coach Training, Certification and Licensed Program that Can “Skyrocket” Your Income!

According to this article “9 reasons that ICF competencies are not sufficient for success as a coach“, most ICF coaches struggle to make a living. Our Authentic Personal Brand coaching system will earn you a very good living while also giving you financial peace, work–life balance, and a lot more freedom and independence in your business. There’s no need to spend years developing your own authentic personal brand coaching system and training materials, we have already done this for you! For a one-time, very reasonable investment, you’ll get an accelerated intensive 3-day classroom authentic personal branding training plus related individual coaching, receive our complete hands-on program, training in how to use the system, a lifetime certification & license, and a road map that shows exactly what to do and how to do it, including templates, samples, forms, exercises, and specific guidelines which guide you step-by-step through our Authentic Personal Brand Coaching & Corporate Branding system with every client. Leveraging this material, you’ll be able to do in-depth authentic personal brand coaching, training and consulting, offer authentic personal branding seminars, conduct authentic personal brand webinars, and sell premium authentic personal brand products. This will substantially boost your income and enhance your credibility as an authentic personal brand coach, trainer and consultant!

Certified Authentic Personal Brand Coach

Authentic personal brand coaching carries a significant responsibility. You’re helping others to become a powerful personal brand and become successful in life. So it’s important to use the best and most authentic personal brand coaching methods available. The Certified Authentic Personal Brand Coach (CAPBC) program launched by the Authentic Personal Brand Coach Federation (APBCF) in the United States is considered the only worldwide recognized authentic and sustainable personal brand coach program available on the market. The APBCF endorsed CAPBC certificate mark behind your name is an important way to differentiate yourself from other coaches worldwide. 

The Certified Authentic Personal Brand Coach (CAPBC) Credential is for the practiced authentic personal brand coach. Certified Authentic Personal Brand Coach (CAPBC) is a worldwide registered trademark owned by APBCF. APBCF is the certifying body for this certification program.  APBCF’s certification process confirms your authentic personal branding education, continuing professional development and commitment to the highest ethical standards.

The duration of the Certified Authentic Personal Brand Coach (CAPBC) program: 3 full day classroom Personal Leadership Branding training plus 10 hours personal coaching by APBCF to help you develop and implement your authentic personal brand effectively and support you as the coaching experience unfolds. Certificates are sent to applicants within two weeks of earning a credential. The duration of the Master Certified Authentic Personal Brand Coach (Master CAPBC) program entails 4 full days plus 15 hours personal coaching by APBCF.

Application Requirements: At least 200 hours of coaching experience.

Graduation requirements: authentic personal brand coach training successfully finished via APBCF and a detailed description of  authentic personal branding coaching with one client for a total of 7 hours, performed in a manner that demonstrates the use of the authentic personal branding principles with  attestations from the client.

The Certified Authentic Personal Brand Coach (CAPBC) Credential is for the practiced authentic personal brand coach. APBCF’s certification process confirms your authentic personal branding education, continuing professional development and commitment to the highest ethical standards.

How to use the authentic personal brand system

As a Certified Authentic Personal Brand CoachTM, you’ll be able to use the system and its materials: a) As a roadmap to establish and build a successful Authentic Personal Brand coaching/training/consulting business, b) Individually with clients in one-one-one, intensive personal brand coaching relationships, c) In group training settings, including workshops, seminars, conferences, etc., d) As an in-depth methodology for the Authentic Personal & Corporate Brand consulting process (including all the exercises, examples and forms you’ll need), and e) As the basis for publishing articles and creating presentations.

What will you get when you become a Certified Authentic Personal Brand CoachTM

Here’s what you get when you become a Certified Authentic Personal Brand CoachTM:



Rampersad’s new Chinese coaching book “Find the blue ocean in you; practical strategy to personal branding”  forworded by Yang Yuanqing, the chairman and CEO of Lenovo, the world’s largest maker of personal computers.

  • You will be listed on a registry that is available to potential clients and employers at the Authentic Personal Brand Coach Federation website
  • All our related personal branding training materials and promotional marketing materials and e-flyers in digital format.
  • All our promotional marketing materials and e-flyers in digital format.
  • One professionally produced binder, complete with forms, templates, and samples to use with your clients.
  • Use of the Authentic Personal Brand CoachingTM logo. You will receive logo graphics to certify that you are a certified licensee. You may use these graphics on your website and all other marketing materials.
  • An official certificate, designating you as a Certified Authentic Personal Brand CoachTM. This document will be signed personally by the Authentic Personal Brand CoachingTM creator, Dr. Hubert Rampersad. You can hang this certificate in your office for your clients to see.
  • A listing in the APBCF Membership Directory. Every certified coach gets a free listing in our online APBCF directory with a headshot, professional biography and link back to your website.
  • You will get a recommendation from Dr. Hubert Rampersad on your LinkedIn profile.Master Certified Authentic Personal Brand CoachesTM only are eligible to become an APBCF Chapter leader in their home town.
  • Master Certified Authentic Personal Brand CoachesTM only are eligible to publish joined articles and one personal brand coaching book with Dr. Hubert Rampersad and become co-author. Other Master Certified Authentic Personal Brand CoachesTM have experienced the value of this.

Everything mentioned above is included in your one-time fee. After your initial investment, you will not incur any additional costs. No renewals and no upgrades. This is a one-time investment for a lifetime certification.

What is Your Investment and the Return on Investment to Become a Certified Authentic Personal Brand CoachTM

Your Authentic Personal Brand CoachTM certification could pay for itself with just the first new client. Typical fees charged by Authentic Personal Brand Coaches look like this:

  • 1-month coaching program (two 1- hour sessions per week for executives): $5,000
  • 2-month coaching program: $15,000
  • 3-month coaching program: $25,000
  • 2-day Authentic Personal Leadership Branding seminar/workshop: $1450 per participant ($30,000 per company for in-house training)
  • Authentic Personal Branding and Corporate Branding consulting: $2,500 per day.

View here how much more money other Certified Authentic Personal Brand CoachesTM are making. Other sources of potential revenue you could enjoy once you become a Certified Authentic Personal Brand CoachTM:

  • Professional keynote speaking to associations and corporate management teams: $5,000 – $10,000 per 1-hour event
  • Coaching sessions via skype: $1,500 per person
  • Webinars: $450 per person

Your total investment to become a lifetime Certified Authentic Personal Brand CoachTM with all the privileges, resources, intensive 3-day training, and support listed above, is only $7,950. Your total investment to become a lifetime Master Certified Authentic Personal Brand CoachTM is two times higher.


Our authentic personal branding system will help you to unlock your potential and build a trusted image of yourself that you want to project in everything you do. It also opens your view to new ideas, possibilities and opportunities. It is combined with powerful tools to deliver peak performance and to create a stable basis for trustworthiness, credibility, and personal charisma. Our methodology is spiritual, measurable, holistic, organic, authentic and sustainable. It taps deeply into self-awareness and helps others to develop innovative ways of doing business with social media and to position themselves strongly in this individual age. It has been proven in practice to produce sustainable results, not only for individuals but also for organizations. It’s neither cosmetic nor cloudy, and therefore clients are experiencing concrete results within 2 months. Check how Authentic Personal Brand Coaching differentiate itself from ICF coaching.

View testimonials and authentic personal brand coaching success stories.  US Army & US Air Force are using our system as well and Alan Mulally (President, Chairman, CEO of Ford Motor Company) is also a huge fan of our innovative approach.


Authentic Personal Branding for Real Estate Agents

Personal Real Estate Brand Coach® Franchise

Certified Personal Real Estate Brand Coach® Program for Real Estate Agents and Brokers

Master class: Authentic Personal Branding for Real Estate Agents





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Related Articles:  10 Tips for Developing an Effective Authentic Personal  Leadership Brand | Become a Certified Authentic Personal Brand Coach |  Female Entrepreneurial Leadership Branding | Dream BIG | Authentic Governance | Authentic Police Branding | Authentic Corporate Branding | Political Leadership Branding |  Start Your Own Authentic Personal Brand Coaching Business  |  Personal Leadership Branding  
Please complete your registration by filling this form:

Authentic Personal Brand Coach FederationAPBCF logo | 0Phone: +1-7542218946


Endorsement by Marshall Goldsmith
The world’s leading coaching expert, New York Times bestselling author, Wall Street Journal #1 business book author and the Harold Longman Award winner for Best  Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.

“I love the work and philosophy of Dr. Hubert Rampersad. He has a very broad view of the work and human experience that can be extremely helpful.  He is one the the great thought leaders that is both helping organizations increase effectiveness and helping people have better lives. He is helping make the world a better place, and is one the few coaches who look at the entire picture. In Authentic Personal Branding, Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own authentic personal brand – and just as important – how to persuasively communicate this brand to the world… I love his focus on authenticity… My request to you, the reader, is – make this book part of your life. Don’t just read this book for its ‘interesting’ content. Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life! If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!”

Recent Feedback from two Certified Authentic Personal Brand Coaches:

Dr. Anwar El-Homsi, Pennsylvania, USA

“Dr. Hubert Rampersad helped me transition from consultant to Authentic Personal Brand Coach. He has been a constant source of inspiration, motivation, encouragement and support. I have clarity in my live purpose and a road map to translate my formulated mission and vision into reality. He has kept me accountable to myself, taught me new skills how to deliver peak performance, how to position myself effectively with Social Media Marketing and reminded me to value myself and to always deliver what I promise. I’m able to better achieve my goals and keep a more effective lifestyle. I’ve been able to take on difficult challenges and I’m making intelligent decisions based on the facts and not just my emotions.  Rampersad’s unique coaching methodology has been instrumental for me grossing over $180,000.00 additional income in just 1 year. I would highly recommend Rampersad to anyone who would like to become more focused, use their time more efficiently, work smarter, be more innovative, see their vision come to pass, and generate more money.”

Robert Bense, PhD., Düsseldorf, Germany

“Certified Authentic Personal Brand CoachTM has been an invaluable system in taking me and my coaching business to the next level. Through helping me to define my authentic personal brand and company brand, working smarter, being more authentic, writing down my dream, defining related professional goals, prioritize my actions, see more efficient ways of getting things done, using social media more effectively, I have watched my coaching business grow and flourish in ways that I would not have been able to achieve without this powerful breakthrough coaching program and his related franchise program . In the last nine months of Authentic Personal Brand Coaching, I’ve seen a 95% net Euro increase.  Dr. Rampersad has taught me to manage myself like a business.  His frequent contact and gentle reminders of getting me “back on track” shows me he is more than just an “authentic personal brand coach”, he is a friend who cares. I’d recommend him highly to anyone who wants to break out and move to the next level. I can confidently say that anyone who is serious about achieving their potential and maximizing their performance should consider this highly effective coaching program.”


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